VT cosmetics , a key player in the global expansion of K-beauty, has officially joined Pinalli, the prestigious beauty distribution channel in Italy.
This is the brand's first offline retail entry into the Italian market, a significant milestone that marks the beginning of a new phase in strengthening direct contact with local consumers.
By launching a trial phase in the PINALLI stores in Imola and Modena , VT cosmetics plans to progressively expand the presence of its products in a growing number of physical stores throughout Italy.
What is Pinalli?
PINALLI is one of Italy's leading beauty retailers, with over 40 years of history. The brand operates more than 70 physical stores nationwide, as well as an e-commerce platform, offering a wide range of high-end cosmetics. Thanks to its extensive distribution network and solid reputation among Italian consumers, PINALLI is an ideal partner to strengthen brand awareness and trust in the local market.
The meaning of this partnership
Through this collaboration with PINALLI, VT COSMETICS expects to achieve the following results:
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Increased direct contact with local consumers through offline channels
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Strengthening brand trust in Italy and Europe
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Consolidating K-beauty's premium image
In particular, the selected product line – focused on the brand's best sellers – was curated to effectively convey the VT cosmetics identity .
